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Genres :Non-Fiction , Science
Published By : Back Bay Books
Published On : Jan 07, 2002
ISBN : 0316346624 (ISBN13: 9780316346627)
Format :Paperback
Language :English
No. of pages : 301
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    “The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”
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    “To be someone's best friend requires a minimum investment of time. More than that, though, it takes emotional energy. Caring about someone deeply is exhausting.”
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    “Emotion is contagious.”
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    “If you want to bring a fundamental change in people's belief and behavior...you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.”
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    “That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.”
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